![]() Change to “Top” to change the results to reveal popular searches. You can focus on popular keywords, via the dropdown menu. These results are also filtered by “Rising” topics (not necessarily the most popular Google keywords). To narrow down to find specific trending products, you can use the “Related Topics” and “Related Queries” sections.īecause “Men’s clothing” is a broad term, you’ll notice many of the related topics and terms are brands (potentially your competitors). ![]() This is useful later on when it’s time to run targeted ad campaigns. If you scroll down further, you’ll learn what regions are most interested in “Men’s clothing”. “Men’s clothing” sees massive spikes in November and December due to holiday shopping every year. We will start a broad search by looking at “Men’s Clothing”.Īfter selecting this search term, we can see the “Interest Over Time’ chart appear, showing us the peaks and valleys of this niche. To get started with Google Trends, navigate to the tool’s homepage.įrom here, enter a keyword into the search bar. We even listed specific products and product categories that are trending right now. So in this guide, we’ll outline actionable strategies you can use to extract winning products from Google Trends. However, Google Trends isn’t designed for product research. For example, here’s what was trending in San Francisco over the past month.Google Trends analyzes the popularity of a search term or topic and grades it based on its peak popularity. You can see what was trending over the past month, or even year. is the ability to see what’s been trending in a metro area without even putting in a search term. See what’s Trending near you: Another interesting feature on Trends in the U.S. Because you're typing it in and asking to see the results, we'll show you available Trends data for almost any query. Trends, on the other hand, is a tool where you can look up search interest in any query. So even though you can search for whatever you want, we have policies for what can appear in Autocomplete. But because it's a predictive feature, we don't want to surprise people with predictions. Autocomplete is not the same as Trends data: Autocomplete tries to predict what you're typing so you can get to what you're looking for faster. …But they can tell you a lot: The Organisation for Economic Co-operation and Development ( OECD) uses Trends to track GDP each week, in between its quarterly releases, to get a more granular view of what’s happening to the world’s economy.ġ2. It merely reflects the search interest in particular topics during a specified duration of time.ġ1. Trends are not polls: Google Trends is not a tool for creating scientific polls and shouldn’t be confused with polling data. Google Trends helps us visualize and explore our dreams, dogs and cats and even how to fix a toilet.ġ0. Even if those interests may feel obscure at times, you’re likely not alone in wanting more information on a given topic. Trends can help us visualize common interests: Google Trends is truly a human-centric dataset. Topics are language agnostic and account for spelling variations (and mistakes!), as well as multiple names for the same thing.ĩ. Choose topics when you can: When you start on Google Trends, you get the option to either search for a “term” or “topic.” We recommend choosing “topic” when possible. Trending searches are useful for seeing how things have changed. Trending versus top-searched: Trending (or rising) searches are those that are accelerating the fastest, while top-searched, or “most-searched,” are the most-searched queries in a specific time frame. Real-time is more granular, right down to minute-by-minute. It’s also based on two datasets: historic (2004-three days ago) and real-time (past week). Data by date: Google Trends can tell you what people were searching for at any date from 2004 to a few minutes ago. So we decided to answer them with these 15 tips to help you get the most out of the tool and uncover interesting insights. “How to use Google Trends?” and “how does Google Trends work?” were among the most-searched. To celebrate Google Trends’s 15th anniversary, we took a look at what questions about it have…well, trended.
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